Hiring
Creator Sourcing
The process of identifying and shortlisting potential creator partners through search, marketplaces, referrals, or inbound applications.
What it means in practice
Sourcing begins with campaign requirements such as content format, audience, location, budget, and availability. The resulting shortlist provides candidates for outreach and vetting before any hiring commitment.
Why it matters
The quality of the candidate pool directly affects creative fit, hiring speed, and campaign risk.
How it is used
A campaign manager searches creator databases and referrals to build a shortlist for an upcoming product launch.
Also called
creator discovery
Related terms
- Kickoff CallAn initial meeting between brand and creator to align on brief, expectations, timings, and approval processes.
- Casting CallA public brief inviting creators to apply for a specific role or campaign against stated criteria.
- Creator ApplicationA submitted response to a brief containing portfolio links, rates, audience details, and relevant category experience.