Hiring
Casting Call
A public brief inviting creators to apply for a specific role or campaign against stated criteria.
What it means in practice
A casting call usually states the creative concept, eligibility requirements, deliverables, compensation, timeline, and application method. Applications are reviewed against the published criteria to identify candidates for selection or further screening.
Why it matters
Clear casting terms reduce unsuitable applications and support consistent selection decisions.
How it is used
A brand posts a casting call for skincare creators who can film product demonstrations in a specified setting.
Also called
open call
Related terms
- Creator SourcingThe process of identifying and shortlisting potential creator partners through search, marketplaces, referrals, or inbound applications.
- Creator VettingChecking a candidate's audience quality, past content, brand fit, and professional reliability before contracting them.
- PortfolioA curated collection of a creator's previous work used to demonstrate style, quality, and category experience.