Is the Engagement Rate Calculator free?

Yes. The Engagement Rate Calculator is completely free, no account needed, unlimited use.

How does the Engagement Rate Calculator work?

Type in the counts from your post or batch and every rate is worked out instantly, with the formula shown next to each one, so you can quote the exact figure with confidence.

Can I use it for my business or clients?

Yes. Use the engagement rates for your own brand, your company accounts, or client work. Commercial use is included, and agencies run this on every account they manage.

Which engagement rate should I quote?

For short-form video use the view-based rate, because TikTok, Reels and Shorts reach far past your followers. For feed posts and profiles the follower-based rate is the one brands expect.

Free social media tools

Engagement Rate Calculator

Calculate your engagement rate on TikTok, Instagram, YouTube, Facebook, X and Snapchat instantly.

100% free · No account needed · Unlimited

Your engagement rates appear here

Enter your followers and views for the post or batch.

How to use the Engagement Rate Calculator

1
Enter your followers and views for the post or batch.
2
Add likes, comments, shares and saves.
3
Read your engagement rates and drop them into your media kit.

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Frequently asked questions

Is the Engagement Rate Calculator free?: Yes. The Engagement Rate Calculator is completely free, no account needed, unlimited use.
How does the Engagement Rate Calculator work?: Type in the counts from your post or batch and every rate is worked out instantly, with the formula shown next to each one, so you can quote the exact figure with confidence.
Can I use it for my business or clients?: Yes. Use the engagement rates for your own brand, your company accounts, or client work. Commercial use is included, and agencies run this on every account they manage.
Which engagement rate should I quote?: For short-form video use the view-based rate, because TikTok, Reels and Shorts reach far past your followers. For feed posts and profiles the follower-based rate is the one brands expect.

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