Hiring
Kickoff Call
An initial meeting between brand and creator to align on brief, expectations, timings, and approval processes.
What it means in practice
The kickoff call turns written requirements into a shared production plan and gives participants a chance to resolve open questions. Typical topics include creative intent, deliverables, roles, deadlines, product logistics, communication, revisions, and approvals.
Why it matters
Early alignment prevents conflicting assumptions from causing rework or missed deadlines.
How it is used
A producer leads a kickoff call with the creator and brand reviewer before scripting and filming begin.
Also called
kick off meeting
Related terms
- OffboardingClosing out a creator engagement by confirming final files, rights transfer, payment, and removal of asset access.
- Creator SourcingThe process of identifying and shortlisting potential creator partners through search, marketplaces, referrals, or inbound applications.
- UGC MarketplaceA platform where brands post paid content briefs and creators apply, deliver files, and receive payment through the service.