Campaigns
Teaser Phase
The pre launch period where partial reveals build curiosity before the full announcement.
What it means in practice
Teaser content reveals selected cues such as a date, visual detail, problem, or theme while reserving the full product story for launch. The phase needs a planned transition to the reveal so audience curiosity leads to a clear next action.
Why it matters
Revealing too much can weaken launch impact, while an overly vague teaser can fail to create relevant interest.
How it is used
Creators publish cropped product shots and countdown content before sharing the complete demonstration on launch day.
Also called
pre-launch phase
Related terms
- GiveawayA promotion offering prizes in exchange for defined entry actions, subject to platform rules and local promotion law.
- Awareness CampaignActivity optimized for reach and recall among people unfamiliar with the brand rather than immediate response.
- Campaign WaveOne discrete batch of creator activations within a larger program, often sequenced to stagger content delivery.