Campaigns
Giveaway
A promotion offering prizes in exchange for defined entry actions, subject to platform rules and local promotion law.
What it means in practice
The entry method, eligibility, selection process, prize details, dates, and required disclosures are set in official rules. Chance-based drawings and skill-based contests can face different legal requirements depending on the participant's location.
Why it matters
An improperly structured giveaway can create regulatory, platform, fulfillment, and reputational risk.
How it is used
A creator publishes the approved entry instructions and disclosure while the brand records eligible entries and fulfills the prize.
Also called
sweepstakes, contest
Related terms
- Branded Hashtag ChallengeA sponsored format inviting users to create videos around a brand prompt collected under a dedicated hashtag.
- Teaser PhaseThe pre launch period where partial reveals build curiosity before the full announcement.
- Creative ConceptThe central idea and narrative device that unifies all executions within a campaign.