Platforms
Snapchat Spotlight
Snapchat's feed of short public videos surfaced algorithmically to users beyond a creator's friends list.
What it means in practice
Spotlight distributes eligible vertical videos through a public recommendation feed based on content and viewer signals. Submission, visibility, audio, moderation, and monetization treatment follow Snapchat's current Spotlight rules and creator eligibility requirements.
Why it matters
Creators must consider whether a concept can communicate quickly to a broad recommendation audience while meeting public-content guidelines.
How it is used
A creator submits a campaign-safe vertical video to Spotlight and reviews available insights to assess discovery and engagement.
Also called
Spotlight
Related terms
- Amazon StorefrontA curated shoppable page where an approved creator groups recommended Amazon products for their audience.
- Twitch Affiliate ProgramTwitch's entry monetization tier granting eligible streamers subscriptions, bits, and revenue share on their channels.
- TikTok ShopTikTok's in app commerce system allowing product listings, live selling, affiliate links, and checkout without leaving the app.