Platforms
Amazon Storefront
A curated shoppable page where an approved creator groups recommended Amazon products for their audience.
What it means in practice
A creator can arrange eligible Amazon products into themed lists and may add approved photos, videos, or live content. Purchases generated through storefront activity are attributed according to Amazon's affiliate and influencer program rules.
Why it matters
Product organization and link accuracy directly affect the audience's shopping experience and the creator's commission opportunity.
How it is used
A creator builds a campaign-specific product list and directs viewers to the storefront from a video description, profile link, or social post.
Also called
influencer storefront
Related terms
- Amazon Influencer ProgramAn Amazon scheme allowing approved creators to earn commissions by recommending products through storefronts, videos, and live streams.
- Snapchat SpotlightSnapchat's feed of short public videos surfaced algorithmically to users beyond a creator's friends list.
- TikTok Creative ExchangeA TikTok program connecting advertisers with approved production partners to produce platform native video at scale.