Campaigns
Referral Program
An ongoing scheme rewarding existing customers or creators for bringing in new customers through trackable invitations.
What it means in practice
Each participant receives a trackable link, code, or invitation method tied to defined qualification and reward rules. The program specifies eligible referrals, attribution periods, payout conditions, disclosure duties, fraud controls, and reward limits.
Why it matters
Unclear rules or weak validation can lead to disputed rewards, self-referrals, duplicate credit, and avoidable acquisition costs.
How it is used
Creators share assigned referral links, and the brand validates qualifying customers before issuing commissions or account credits.
Also called
refer a friend program
Related terms
- LocalizationAdapting campaign creative, language, casting, and offers to fit each target market's culture and regulations.
- Campaign ObjectiveThe primary business outcome a campaign is set up to achieve, which guides targeting, format, and measurement choices.
- Teaser PhaseThe pre launch period where partial reveals build curiosity before the full announcement.