Creator marketing
Product Seeding
Sending free products to selected creators without a guaranteed post, hoping they choose to feature the item organically.
What it means in practice
The product is provided for consideration, sampling, or relationship building rather than as a contracted content deliverable. Brands still need clear shipping consent, gift disclosure guidance, and expectations concerning feedback or future contact.
Why it matters
Teams must accept uncertain coverage and account for product, fulfillment, and relationship costs when choosing seeding over paid work.
How it is used
A creator relations team identifies relevant recipients, confirms interest and address details, sends the product, and records any resulting content.
Also called
gifting, seeding
Related terms
- Affiliate MarketingA model where creators earn a share of revenue from sales generated through their trackable links or discount codes.
- Media KitA creator's sales document summarizing audience demographics, performance metrics, past partnerships, services, and pricing for prospective brand clients.
- Long-Term PartnershipA multi month arrangement with a creator covering several activations, favored for building familiarity over one off promotional posts.