Creator marketing
Affiliate Marketing
A model where creators earn a share of revenue from sales generated through their trackable links or discount codes.
What it means in practice
Attribution depends on tracking rules such as link identifiers, code usage, cookie windows, approved channels, and return adjustments. Compensation may be commission-only or combined with a fixed content fee.
Why it matters
Clear attribution and commission terms determine whether creators are paid accurately and whether the program produces acceptable margins.
How it is used
A brand issues each creator a unique link or code, records qualifying purchases, and pays commissions after the validation period.
Also called
performance partnership
Related terms
- Brand AmbassadorA creator contracted for repeated promotion over an extended period, often with exclusivity and a recognizable ongoing association with the brand.
- Product SeedingSending free products to selected creators without a guaranteed post, hoping they choose to feature the item organically.
- Co-CreationA process where brand and creator jointly develop a product, collection, or concept rather than the creator only advertising it.