Hiring
Non-Disclosure Agreement
A contract obliging a creator to keep unreleased products, briefs, and commercial details confidential.
What it means in practice
An NDA identifies protected information, permitted recipients, security expectations, disclosure exceptions, and the confidentiality period. It may also specify how confidential files and product samples must be stored, returned, or destroyed.
Why it matters
Premature disclosure can compromise a launch, reveal commercial plans, or expose sensitive partner information.
How it is used
A creator signs an NDA before receiving an unreleased product, launch schedule, and confidential campaign brief.
Also called
NDA, confidentiality agreement
Related terms
- Statement of WorkA contract annex specifying deliverables, timelines, acceptance criteria, and fees for one particular engagement.
- OnboardingThe steps that bring a newly signed creator up to speed on briefs, guidelines, tools, contacts, and payment setup.
- Kickoff CallAn initial meeting between brand and creator to align on brief, expectations, timings, and approval processes.