UGC fundamentals
Voiceover
Recorded narration layered over footage so the speaker explains or sells the product without appearing on screen.
What it means in practice
Voiceover separates narration from the visual recording, allowing each element to be captured and edited independently. The narration is timed to product shots, demonstrations, captions, and scene changes so the spoken information matches what viewers see.
Why it matters
Poor synchronization or unclear audio can make instructions confusing and weaken the credibility of the message.
How it is used
Editors place a creator's recorded narration over selected product footage and adjust timing around key visual actions.
Also called
VO
Related terms
- Talking Head VideoA format where a single person speaks directly into the camera, usually framed from the chest up.
- B-RollSupplementary footage of products, hands, or environments used to illustrate narration and cover cuts in the main clip.
- User-Generated ContentContent such as photos, videos, or reviews created by customers or independent creators rather than produced in-house by the brand.