Hiring
Talent Manager
A representative who negotiates rates, contracts, and schedules on behalf of a creator in exchange for commission.
What it means in practice
The talent manager serves as the commercial contact for inquiries, negotiation, scheduling, and contract coordination. Their authority and commission arrangement depend on the representation agreement they hold with the creator.
Why it matters
Teams need to know who can approve terms so negotiations and production decisions remain valid.
How it is used
A brand sends the campaign brief to a creator's talent manager and negotiates fees, usage rights, and delivery dates through them.
Also called
influencer manager
Related terms
- Creator RosterThe maintained pool of approved creators a brand or agency works with repeatedly across projects.
- Creator AgencyA company that sources, contracts, and manages creators and campaign delivery on behalf of brand clients.
- Independent ContractorA self employed worker engaged for defined deliverables who controls their own methods, equipment, and tax obligations.