Creator marketing
Sponsored Post
Content published on a creator's own account under a paid agreement with a brand and disclosed to the audience.
What it means in practice
The agreement typically specifies the platform, format, message requirements, review process, publication window, and disclosure language. Separate clauses may govern editing, reposting, paid amplification, exclusivity, and how long the content remains live.
Why it matters
Incomplete disclosure or unclear rights can create regulatory, contractual, and reputational risk for both parties.
How it is used
The creator submits a concept or draft, incorporates approved feedback, publishes the disclosed post, and shares performance data.
Also called
branded post, paid post
Related terms
- Media KitA creator's sales document summarizing audience demographics, performance metrics, past partnerships, services, and pricing for prospective brand clients.
- Key Opinion LeaderAn authoritative expert whose professional credibility drives product recommendations, a term used widely across Asian influencer marketing programs.
- NicheThe specific subject area and audience segment a creator consistently serves, which determines their relevance to particular brands.