Production
Script
The written dialogue, voiceover, and on screen text a creator performs, timed to the intended runtime.
What it means in practice
It controls the spoken claims, sequence of ideas, call to action, and language that must appear in the content. Performance notes and timestamps can guide delivery while leaving room for an agreed level of creator voice.
Why it matters
Script approval helps prevent inaccurate claims, awkward timing, and messaging that falls outside campaign requirements.
How it is used
The creator rehearses and records from an approved script while adapting delivery to their usual presentation style.
Related terms
- StoryboardA sequence of sketches or reference frames mapping how a video will unfold shot by shot before filming.
- MoodboardA visual reference collage of styles, colors, lighting, and example content that communicates the desired aesthetic.
- Revision RoundOne agreed cycle of client feedback and creator amendments, usually limited by contract to control scope.