Production
Rough Cut
An early edit showing structure and pacing for feedback, before finishing touches such as grading and sound design.
What it means in practice
It presents the chosen takes, approximate timing, and narrative flow while some graphics, audio, and visual treatments remain temporary. Feedback at this stage should focus on structure, messaging, shot selection, and major timing changes.
Why it matters
Resolving structural issues in the rough cut avoids spending finishing time on sections that may later change.
How it is used
The editor sends a rough cut to the brand or agency for consolidated feedback before completing final polish.
Also called
first cut
Related terms
- Post-ProductionThe stage after filming that covers editing, sound mixing, color work, graphics, captions, and final export.
- Picture LockThe point at which edits to the visual sequence are frozen so finishing work can proceed.
- Lavalier MicrophoneA small clip on microphone worn near the speaker's collar to capture clear dialogue away from the camera.