Payments
Retainer
A recurring fee paid across a set period securing an agreed volume of creator work each month.
What it means in practice
A retainer reserves creator capacity for a recurring set of deliverables, services, or working hours. The contract usually defines monthly limits, approval timing, overage rates, and whether unused capacity carries forward.
Why it matters
The volume and rollover terms determine whether the arrangement provides predictable value and manageable workload.
How it is used
A brand retains a creator each month to produce recurring short-form videos and participate in campaign planning.
Also called
monthly retainer
Related terms
- Flat FeeA single fixed amount agreed for defined deliverables, regardless of the results the content later achieves.
- Performance BonusAdditional payment triggered when content passes agreed thresholds such as views, sales, or engagement targets.
- Net 30A payment term requiring settlement of the invoice within thirty days of its issue or receipt.