Measurement
Reach
The number of unique accounts that saw a piece of content at least once.
What it means in practice
An account contributes once to reach within the selected reporting scope, even when it sees the content repeatedly. Deduplication methods vary by platform, identity signals, campaign level, and reporting period.
Why it matters
Reach indicates how broadly a campaign entered distinct audience feeds and informs decisions about audience expansion.
How it is used
Teams use reach to compare how many separate accounts each creator or content group exposed to a campaign.
Also called
unique reach
Related terms
- ImpressionsThe total number of times content was rendered on screen, counting repeat views by the same person.
- Engagement RateA ratio of interactions such as likes, comments, saves, and shares against reach, impressions, or follower count.
- Return on InvestmentNet profit generated by an activity relative to its total cost, expressed as a ratio or percentage.