Production
Raw Footage
The unedited original camera files delivered or archived before any cutting, grading, or compression.
What it means in practice
These files preserve the camera's recorded takes, audio channels, metadata, and available image information. Transfer, storage, licensing, and permitted reuse are typically governed by the production agreement and technical delivery plan.
Why it matters
Decisions about raw footage affect storage costs, future re-edits, usage rights, and control of unreleased material.
How it is used
A creator uploads organized raw footage to an editor or brand when the agreed workflow assigns editing to another party.
Also called
rushes, dailies
Related terms
- Revision RoundOne agreed cycle of client feedback and creator amendments, usually limited by contract to control scope.
- Aspect RatioThe proportional relationship between a frame's width and height, such as nine by sixteen or one by one.
- Color GradingThe post production adjustment of color, contrast, and tone to create a consistent and intentional look.