Paid social
Placement
The specific surface where an ad is delivered, such as a feed, story, reels, or search results.
What it means in practice
Each placement has its own aspect ratios, duration limits, interface elements, and user behavior. Automated placements let the platform allocate delivery across eligible surfaces, while manual selection narrows where an ad can appear.
Why it matters
A creator video formatted poorly for its placement can lose key visuals, captions, or calls to action.
How it is used
An editor prepares feed, story, and vertical video versions of the same UGC concept for their intended placements.
Also called
ad placement
Related terms
- Brand SafetyControls and exclusions that keep advertising away from content or contexts that could damage a brand's reputation.
- Smart+ CampaignTikTok's automated campaign type that uses machine learning to manage targeting, bidding, and creative selection from advertiser inputs.
- Dark PostA targeted ad that appears only to selected audiences in feed and is never published on the advertiser's public profile.