Platforms
Paid Partnership Label
The platform tag disclosing a commercial relationship between a creator and a brand on a post.
What it means in practice
The label identifies the business partner connected to branded content and may enable platform tools for approvals, insights, or promotion. Its use follows platform requirements, while creators and brands remain responsible for any additional disclosures required by applicable advertising rules.
Why it matters
Missing or unclear disclosure can create compliance, trust, and campaign approval risks for both parties.
How it is used
A creator selects the sponsoring brand in the branded content settings before publishing an approved sponsored post.
Also called
branded content label, paid partnership tag
Related terms
- Meta Ads ManagerThe interface for building, targeting, budgeting, and reporting on advertising across Meta's family of apps.
- YouTube ShortsYouTube's vertical short form video surface with its own feed, creation tools, and monetization rules.
- Twitch Affiliate ProgramTwitch's entry monetization tier granting eligible streamers subscriptions, bits, and revenue share on their channels.