Licensing
Model Release
A signed permission from anyone appearing on camera allowing their image to be used commercially.
What it means in practice
The release usually identifies the participant, permitted uses, media, territory, duration, and any compensation. Minors generally require authorization from a parent or legal guardian under applicable law.
Why it matters
Missing appearance consent can block publication or expose the campaign to a likeness claim.
How it is used
A producer collects releases from creators, guests, and background participants before delivering footage to the brand.
Also called
appearance release
Related terms
- Right of PublicityAn individual's right to control commercial use of their name, image, voice, and likeness.
- Property ReleaseA signed permission from an owner allowing recognizable private property, artwork, or locations to appear in commercial content.
- Content LicenseA contractual permission allowing a brand to use a creator's material under defined purposes, channels, durations, and territories.