Hiring
Inclusive Casting
Selecting creators who reflect a broad range of ages, body types, ethnicities, abilities, and backgrounds.
What it means in practice
Inclusive casting applies representation goals to outreach, selection criteria, accessibility, and production support. The process considers authentic relevance to the campaign while avoiding token treatment or assumptions about any creator's identity.
Why it matters
Casting choices shape who feels represented and influence the cultural credibility of campaign content.
How it is used
A brand broadens sourcing channels and reviews the final creator mix against the campaign's representation goals.
Also called
diverse casting
Related terms
- Scope CreepThe gradual addition of unbudgeted requests beyond the agreed deliverables during a project.
- Brand FitThe degree to which a creator's values, aesthetic, and audience align with the brand's positioning.
- Creator RosterThe maintained pool of approved creators a brand or agency works with repeatedly across projects.