Campaigns
Flight Dates
The defined start and end dates of a specific burst of media activity.
What it means in practice
Flight dates define when content, paid amplification, or another campaign component is actively in market. A broader campaign can contain several flights separated by pauses or aligned with different audiences, products, and messages.
Why it matters
Accurate flight dates affect budget pacing, creator deadlines, usage rights, and the period included in performance analysis.
How it is used
A media buyer schedules creator asset amplification to begin after organic publication and end when the licensed usage period expires.
Also called
flighting, in-market dates
Related terms
- Content CalendarA schedule mapping which content publishes on which channel and date across a campaign period.
- Test and LearnA structured approach of running small experiments, reading the results, and scaling only the variants that outperform.
- Product CollaborationA limited edition item or collection developed jointly by a brand and a creator and marketed together.