UGC fundamentals
Employee Generated Content
Social content filmed and shared by a company's own staff to showcase products, culture, or workplace life in an unpolished style.
What it means in practice
Employee generated content draws on staff knowledge, personalities, and access to daily company activity. Participation rules should address consent, confidential information, account ownership, approval, and employment-related disclosures.
Why it matters
Weak governance can expose private information or create uncertainty about who may publish and reuse an employee's content.
How it is used
A social team invites employees to film workplace stories, product tips, recruiting clips, or behind-the-scenes posts.
Also called
EGC
Related terms
- Brand Generated ContentPolished marketing material created by a brand or its agency, typically with professional crews, studios, and controlled art direction.
- Organic UGCUnpaid content that customers post voluntarily about a product, without any brief, contract, or compensation from the brand.
- Product Demo VideoContent that shows a product being used step by step so viewers understand its features, benefits, and practical application.