Campaigns
Cross-Posting
Publishing the same asset across multiple platforms or accounts, adapted to each format's specifications.
What it means in practice
Cross-posting extends one core asset to additional destinations while accounting for aspect ratio, duration, captions, links, music rights, and platform conventions. Publishing permissions and exclusivity terms determine which accounts and channels can use each version.
Why it matters
Unadapted or unauthorized reuse can reduce content quality and breach creator, music, or platform terms.
How it is used
A creator supplies approved vertical edits for the brand to publish on its short-form video channels under the agreed usage rights.
Related terms
- Campaign WaveOne discrete batch of creator activations within a larger program, often sequenced to stagger content delivery.
- Trend JackingAttaching a brand message to a fast rising social trend, sound, or format while attention is high.
- Campaign ObjectiveThe primary business outcome a campaign is set up to achieve, which guides targeting, format, and measurement choices.