UGC fundamentals
Content Moderation
The review of submitted or tagged user content to filter unsafe, off brand, or infringing material before a brand reuses it.
What it means in practice
Content moderation applies documented criteria to evaluate safety, relevance, consent, intellectual property, claims, privacy, and brand suitability. Reviews may combine automated screening with human judgment, escalation procedures, and records of approval or rejection.
Why it matters
Reusing unreviewed content can expose a brand to legal, safety, privacy, and reputation risks.
How it is used
Community or legal teams screen collected submissions, verify permissions, flag issues, and release approved assets to the content library.
Also called
UGC moderation
Related terms
- Vertical VideoFootage shot and framed in a tall nine by sixteen ratio intended for full screen mobile viewing.
- User-Generated ContentContent such as photos, videos, or reviews created by customers or independent creators rather than produced in-house by the brand.
- Social ProofThe psychological effect where prospective buyers trust a product more after seeing other real people use, review, or recommend it.