Platforms
Collab Post
An Instagram feature that publishes a single post or reel to two accounts, sharing view counts and engagement.
What it means in practice
One account creates the content and invites another account as a collaborator, which must accept before the post appears on both profiles. The shared post uses one engagement thread, while publishing control and removal actions remain tied to the participating accounts and Instagram's feature rules.
Why it matters
Brands and creators must agree on publishing ownership, timing, approvals, and removal procedures before using a shared post.
How it is used
A creator publishes an approved Reel and invites the sponsoring brand as a collaborator so the same asset appears on both profiles.
Also called
collaborator post, Instagram Collab
Related terms
- Instagram Creator MarketplaceMeta's in app hub where brands discover creators, send partnership offers, and manage briefs within Instagram.
- Broadcast ChannelA one to many Instagram messaging channel where a creator sends updates to subscribers who can react and vote.
- YouTube Partner ProgramThe eligibility scheme letting qualifying channels earn from advertising, memberships, and other YouTube revenue features.