Measurement
Click Through Rate
The share of impressions that resulted in a click on the ad or its link.
What it means in practice
The metric divides recorded clicks by eligible impressions for the same placement and reporting period. Click definitions can include link clicks, outbound clicks, or broader interactions depending on the platform.
Why it matters
Click through rate helps determine whether creative and calls to action are generating traffic efficiently.
How it is used
Teams compare click through rate across creator assets to choose which posts to amplify or revise.
Also called
CTR
Related terms
- Engagement RateA ratio of interactions such as likes, comments, saves, and shares against reach, impressions, or follower count.
- Cost Per MilleThe amount an advertiser pays for one thousand impressions of an ad.
- Conversion RateThe proportion of visitors, clickers, or sessions that complete the desired action within a measurement period.